Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

This book explores the cognitive and neural mechanisms behind preference and choice. It is suitable for students and researchers in neuroscience and psychology.

A deep dive into the neuroscience of preference and choice, now just £5.09 — down from £57.99. That's a 91% drop, making it a standout buy for students, researchers or anyone curious about how our brains decide.