Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up

Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up is a book that examines the phenomenon of ideas that remain unnoticed before suddenly gaining traction. It offers insights into the dynamics of idea adoption and success, appealing to readers interested in business, innovation, and cultural trends.

Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up is now available at a reduced price. This insightful book explores the journey of ideas from obscurity to success, perfect for anyone interested in innovation and business. Priced at £20.35, it's a great opportunity to grab this title for less.